It is not just since the famous road movie “Easy Rider” about late 1960’s America that riding a motorcycle has been connected with a lifestyle and a feeling of absolute freedom on the road. It is a special experience that lets one quickly forget everyday life. The design of the MT-07 motorcycle aims at visualising a lightness of motorcycling that, above all, places the fun of riding centre stage. Riding this motorcycle should feel like wearing one’s favourite casual outfit and be an expression of their personal lifestyle. This idea is implemented through a fascinatingly purist design, lending the motorcycle a highly concise appearance. It impresses with a lightweight, slim and compact chassis, which provides a highly agile appeal. An inline two-cylinder, 689-cc engine has been conclusively integrated into the overall well-proportioned form, offering riders a powerful torque. This combination perfectly matches the overall concept of the MT-07, since it adds a pleasant feeling of acceleration to the riding comfort. With these features, this motorcycle fascinates both, experienced riders, who do not insist on terms like “performance” or “top speed”, and entry-level riders likewise. Thanks to its entirely successful design, it conveys a good sense of the pleasure of riding a motorcycle to both target groups.