The Genesis G90 is designed as a limousine for the premium sector and has a formal language referred to as “Athletic Elegance”. The front of the G90 is characterised by design features of the Genesis family such as the “Crest” grille and the brand emblem. The bonnet is stretched, and short overhangs emphasise the rear-drive architecture. In the interior, high-quality materials such as leather for the seats are used and give the limousine an impression of luxury. The cockpit is ergonomic and designed in a user-friendly style.