The Insù Gelato display cabinet presents different ice-cream flavours in vertical format. This is likely to attract attention even at a distance. The triple-glazed ice-cream cabinet is of a compact size and shallow construction to enable better visual communication with the consumer. The presentation wall for the different ice-cream flavours is made of screen-printed glass. The ice-cream itself is held in transparent polycarbonate trays that are set into drawers to ensure it is kept at optimal climatic conditions.