The new Aekyung Tower headquarters is a building complex which not only includes offices, but also commercial space and a hotel. The holistic design concept endeavours to convey the company’s core value – Share the Life. Its focus is on “togetherness” with the intention of promoting collaboration by everyone in order to reach a common goal. The design of the building complex not only provides employees with an integrated image of the company and a sense of belonging, but also with a platform for communication.