The more I think about it, I would have loved to have the as a child, and it would have probably driven my parents bat-crap insane. The band, is basically an audio trigger. What for? Sounds! It animates a child’s life by providing appropriate sound effects based on gesture. When paired with the app, and once you’ve selected which sounds you want, the Moff turns into a dedicated SFX unit. Strum in the air and it plays a guitar sound, twirl your hand around and it plays magical sounds, as if you were twirling a magic wand, make like superman and it plays a whoosh sound! Moff is all about helping kids live their fantasies, or rather create them. All these sounds would play in our heads as kids, but with the Moff Band, they play out in real life! What a wonderful way to make kids stay creative and keep day-dreaming! Designer: Akinori Takahagi