Known maker of quirky timepieces, is back with yet another watch, created in collaboration with illustrator Kristof Devos. It ditches the very notion that watches should have hands that point to the time by replacing it with a millennial aimlessly floating in a swimming pool, doing the rounds of the watch’s face. Aptly titled ‘A Perfectly Useless Afternoon’, the watch comes set against the backdrop of a swimming pool, with two transparent discs that rotate to tell the time. One of the discs holds a floating rubber-duckie while the other, a human lazing inside a pool-tube. As the minutes and hours pass, these two jobless entities float around in circles while also pointing at the time. They’re, in that regard, both useful as well as useless… and that’s more than I can say for any Instagram influencer posing in a swimming pool.