Ever wanted more than a phone camera but less than an advanced camera? This conceptual -esque iCamera perfectly fits that gap! DSLR cameras can be daunting if you are just starting out but if you want to learn beyond the simple point-and-shoot then this camera is the perfect stepping stone into your visual art journey. Get those professional shots without having to study the manual and watch several YouTube videos, the iCamera aims at breaking down the complexity of advance cameras to make people comfortable with the idea of shooting with a gadget that is not their phone. “ The idea revolves around letting you control everything with one hand. The ergonomic form and intuitive design make the process of creativity flow smoothly. The iCamera was envisioned with the latest technology like triple lenses (wide + normal + zoom) and highly calibrated sensors so you don’t have to rely on carrying additional lenses. It also features WiFi connectivity and eSim so you can share your memories from wherever you are. I love the idea of the iCamera, it is the perfect gateway into advanced photography and the right solution for businesses that have creative requirements which can be met without buying unnecessary equipment. This camera is basically Goldilock’s perfect mid-range choice! Designer: Cha Hee Lim