The challenge with the Nest Chandelier was to make the craft of crystal relevant, modern and innovative thanks to recent lighting technology. (Today, crystal chandeliers are often considered old fashioned.)The chandelier's name comes from the illuminated nest-like shape at the center. It is covered with an electroluminescent film, which projects light evenly onto the surrounding crystal to produce an intense reflective effect. The result is a new direction for the Swarovski brand. The company has decided to develop the Nest concept into a full fledged product offering, a first (to this date Swarovski has only produced crystals for other chandelier manufacturers).