The Lendas Gaúchas project is aimed at promoting the folklore of the Brazilian state of Rio Grande do Sul. In order to obtain a spontaneous aesthetic, the top 10 legends of the state were told to children, who in turn represented them through drawings. A set of icons symbolizing each legend was designed upon careful analysis of the drawings. Making use of the colors of the state’s flag, a product family was developed that includes books, posters, t-shirts, toy art and a booklet.