MC17 is a self-service wireless computer that enables customers to scan products as they shop, speed through checkout lines, view product information and receive personalized promotions. It enables an enriched shopping experience by providing a more direct, personalized connection between customers and retailers. While the MC17 was originally intended for use by customers visiting a retail establishment, the device is also serving a dual use as a productivity tool for store associates handling tasks such as inventory and queue busting. The product's market success is being attributed to the design team's leadership role in product definition and execution.