The concept for the Spertus Institute wayfinding system emerged from “Let there be Light,” the mantra of this Jewish educational and cultural institution in Chicago. The key design element is a typographic system that integrates a modern sans-serif font with a traditional serif font. Placed on both sides of the many interior glass surfaces, the two fonts combine to create a single flickering typeface, an allusion to the Spertus symbol, the flame of a candle.