With their new line of industrial safety eyewear, Uvex wanted to accommodate the widest range of users possible with a single product. The revolutionary frame adjusts to any face shape, and the pioneering nosepiece rotates, pivots and slants to provide face-contouring comfort all day. The designers also recognized the need for appealing aesthetics. They understood that customers are wearing protective eyewear eight to ten hours a day and would be less inclined to wear clunky and unappealing glasses even if they provided superior adjustability. Manufacturing cost reductions enabled a more attractive price point and kept production in the US.