CARGO Liquid Foundation is the first makeup product to be packaged in a plastic pouch. With its sleek, lightweight design, consumers can dispense the amount of foundation they need more accurately than with traditional screw-top or pump bottles. The pouch also collapses, so even the last drop of foundation can be squeezed out. Also, unlike traditional hard packaging, the pouch decreases in volume as the foundation is used, making it increasingly portable. Sales have more than doubled in the nine months following the launch, and CARGO has received recognition in many beauty and trade publications, including O Magazine, Lucky and Cosmetics Magazine.