The design of the Zire 72 successfully addresses the convergence of the digital camera, portable music player and PDA. The media components (camera, speaker, Bluetooth) are highlighted by a perforated metal area that clearly communicates to the user that this PDA is different from others in the marketplace. The overall design was kept thin due to the localized surfacing around the media controls. The soft touch paint over the metallic finish provides a pleasant tactile feedback while maintaining a sophisticated appearance. In an increasingly crowded marketplace, with the onslaught of digital convergence, the design of the Zire 72 has helped palmOne maintain the lead in the PDA marketplace.