This product is a digital camera specialized for outdoor use. It is waterproof up to 10m, highly dust resistant, cold resistant up to -10°C and shockproof up to 1.22m. The control buttons are large so users can operate them even when wearing gloves, and thanks to a newly developed auto mode, practically the only button users need operate is the shutter button. An innovative design allows a variety of straps to be attached to the four corners of the camera so users can carry in whichever way suits them. Users can easily switch between different colored faceplates to tailor the camera's appearance to its environment. The main target is men in their 30s who enjoy sea, mountain and other outdoor excursions.