Ensina Brasil has the ambitious goal of bringing educational inequity in Brazil to an end. The brand identity for the initiative focused in the motto of “Learn, Teach, Transform.” The solid three-dimensional typography reinforces the goal of building a strong future, and the addition of the exclamation point expresses that Ensina is no longer a project but is instead a call. The multicolored logo reflects the multiplicity of voices that have different views, feelings and origins.