All ATMs and self-service kiosks, including those for airline check-in and retail self-checkout, must be accessible to everyone regardless of ability or prior experience. As a global leader in self-service technologies, NCR designs to the requirements of 35 standards in 30 countries; however, we strive to go beyond the minimum accommodation afforded by standards. This strategy submission encompasses a number of user-centered design-led initiatives including universal product design; creation of two unique product features; collaboration with users with disabilities, collaboration with organizations that represent users with disabilities, legislators and standards bodies and manufacturing partners.