Staples has developed a cross-category design language to establish design consistency and guide new product development initiatives across Staples’ brand product categories. The design language leverages forms, packaging, colors, materials and graphics, delivering a recognizable appearance and user-interaction framework that uniquely associates all product experiences. The Staples Brand shredder platform is the first holistic family to leverage this strategy in a new design approach that encompasses a full line of 11 new products that span from consumer to commercial.