Protect the athlete; elevate the game. ZERO1 is a safer and more functional football helmet that shows significant reduction in impact force on athletes. Industrial designers teamed up with engineers and neurosurgeons to reimagine the football helmet—aiming to improve player safety by preventing injuries, while increasing comfort and performance. ZERO1 inspires confidence, expresses strength and personality and stands out as unique and recognizable. The technology could expand to lacrosse, hockey and soccer, which ultimately could mean fewer sports-related head injuries.