Play Impossible's GameBall is an active gaming system that combines physical play with digital app magic to ignite the joy, challenge and entertainment that keep kids moving and engaged with one another. Play Impossible's debut physical product, Gameball, bridges the gap between addictive digital media and physical activity, combining both worlds into a singular experience. The Gameball's lively motion and energetic sound design engage kids within the Play Impossible App where the Gameball is the controller. In this paradigm, the physical object is made digital—simply toss the ball to change games and tap to start.