This packaging design expresses the characteristics of the Note9 in the simplest and most intuitive way. The most representative identity of Note9 is the Pen. To emphasize that, the Pen is expressed in a bold but refined graphic on the front of the package in such way that the Note’s design can be seen at a glance. The compact size of the package ensures there is no wasted space. The designers prioritized paper as the main material for the interior and strove to stay away from excessive packaging or meaningless decoration to make the design minimal while also considering the environment.