New technology paradigms often collide with established behavior norms. The AV Cycling Jacket looked at how to increase the detectability, visibility and safety of cyclists by autonomous vehicles as this emerging technology moves toward maturity. The answer is the AV Cycling Jacket Concept, an apparel-based solution. Worn by cyclists, the jacket features integrated machine-readable retro-reflective bar codes that are detectable to AV camera sensors in situations where visibility and correct identification would normally be hindered: at night and in heavy rain, fog or snow.