Samsung Electronics needed to deliver its brand vision and philosophy for its IoT technology where every product is connected for smarter daily life. A key message of the campaign was “Samsung, Inspired by You” supported by a multimedia installation. Digital kiosks were designed to help people digest the idea of the IoT, a connected world created by and for the consumers. It enabled visitors to create their own content and send it to their screens in real time and aroused the visitors’ curiosity about being a part of the IoT world.