The Intuos3 pen/tablet system is a state-of-the-art family of integrated, plug-and-play cordless and battery-free computer graphics tools for professional use. Wacom wanted an innovative, approachable and ergonomic design that would visually convey ease of use and regain market share lost to competitors. Extensive user observation and ergonomic research identified many opportunities for product innovation, such as workspace flexibility, intuitive functionality, a streamlined aesthetic and realistic drawing and painting simulation.