URSA is a high-end digital cinema camera designed specifically for the production of feature films, documentaries and news gathering. It is the world’s first camera to allow users to upgrade their image sensor and lens mount, extending its life as technology evolves. At $6,000, it’s a quarter of the cost of similar products and puts an entire suite of professional film production equipment within reach of independent filmmakers. Driven by insight into professional on-set workflows, URSA sets new benchmarks for usability and ergonomics. A 10” display and three intuitive zones for a cinematographer, audio engineer and focus assistant, the system is fully integrated with all the tools needed for high-end productions. It also has a machined aluminum body, making URSA a durable, professional tool with an uncompromising form driven by performance and reliability, inspiring trust in demanding production scenarios.