No matter where an NFL coach may be looking during a game, all eyes will be on his bold, high-tech wireless headset and its Motorola logo. When it became an official NFL sponsor, Motorola refused to simply stick its logo on the side of the existing headsets. Instead, the company seized this branding opportunity to create a bold, intuitive, single-ear version that stands out against the vivid palette of colorful jerseys and screaming fans.