Unlike traditional fire extinguishers, which consumers often find cumbersome and difficult to use (not to mention ugly), the HomeHero is a welcome, user-friendly alternative. Graphics on the point-of-purchase packaging and the product label succinctly explain where and how to use the extinguisher. The HomeHero can also be linked with the company's other safety products, such as CO/smoke alarms, via an accessory Docking Station (launching in 2008). Therefore, an entire house can be alerted to the presence of fire whenever the extinguisher is removed from its base. Most importantly, because of its fashion-conscious array of materials, colors and finishes, homeowners won't want to keep the HomeHero hidden out of view, ensuring it will be in reach when seconds matter.