The urban painting project for the façades of houses and stores in the traditional São Paulo Italian district of Bixiga was developed to meet the requirements of the “Color São Paulo Program”, which is dedicated to preserving the city’s architectural heritage in districts of cultural, historic and commercial interest.  The design proposal incorporated the traditional colors of Bixiga – green, white and red from the Italian flag – that were used on house and store facades covering a two block area.  The greatest challenge posed by the design was to intervene in an urban context with a strong cultural heritage while taking into account the diversity of interests and preferences among local traders and residents.\