Targeted to discriminating consumers who desire the ultimate in both design and technical innovation, the EasyShare V570 is the first dual lens digital still camera as well as the thinnest camera in the marketplace with a 5x optical zoom capability. However, it does not look like a digital camera. Sophisticated and intriguingly simple, its pure unadorned lines draw attention to the dual lenses, which are accented by an etched stainless steel plate, and the complex, cutting-edge technology inside. All key interface points are exquisitely detailed and easy to use. In the short time since its launch, sales have exceeded targets, and PC World named it one of the 25 Most Innovative Products of the Year.