PNC Financial Services Group provides retail banking, corporate/institutional banking, and asset- management services to more than 2.9 million people in the eastern US. Eager to make lifelong customers from the emerging Generation Y market, PNC developed Virtual Wallet, a suite of banking products for these 70 million young, tech-savvy consumers.  Virtual Wallet provides customers with seamless access to their finances and intuitive, tangible, and direct control of their money.  Centered on electronic transactional banking, Virtual Wallet is designed to promote and optimize banking activities with features, visualizations, and a web site that supports the Gen Y customers. It also includes a mobile application based on the same design language and structure as the web site, only adapted to small screens.