The Umpqua Bank retail design strategy translated the culture of a small community bank into an integrated brand experience and helped Umpqua grow from $120M to $8B. While most banks focus on convenience and speed, Umpqua connects with localists, people who value community prosperity as much as their own. Part café and part community resource center, Umpqua's new retail experience exemplifies the concept of "slow banking." Sponsored events include book signings, investment clubs and lectures. An interactive community wall displays neighborhood photos and reminds everyone of a common financial goal for the community. Umpqua Rewards is a loyalty program that pays points for doing business with other members.