Since it was founded, the Berchtesgadener Land dairy has followed the central tenets of sustainability and fairness. The website relaunch focused on communicating these fundamental values through a strong visual design concept which builds on the bounty of insights into the countryside and trade that make the dairy cooperative so special. The overall aesthetic is modern and minimalist, the focus is on the atmosphere which is created for the user. Detailed illustrations drawn with loving care and short animation clips add to this sense of authenticity.