SV-AV100 is the world's first credit card size MPEG2 high-picture quality SD camcorder. To realize the basic D-snap concept of "Snap-view fun: Every time, everywhere," we designed it in a super-compact size that fits into a shirt pocket as well as adding world-first features. We also aimed at creating a brand new mobile tool, a true all-rounder, offering not only snapshot fun but also the enjoyment of viewing and editing on a PC or DVD recorder, made easy by the random-access property of semiconductor memory. Other considerations for shooting from various angles include a seamless, smooth shape that fits comfortably in the palm of your hand and a "2-way style" for an optimized shape for shooting and viewing.