Most bicycle bells stick out like a sore thumb from the handlebar. The GoBell, on the other hand, seamlessly integrates to the shifter/brake lever/grip area making it inconspicuously disappear from sight. This disappearing act comes from mounting the bell radially around the handlebar. It is designed to be installed on the left hand side in between the grip and brake lever. It fills the gap left out by not using a left shifter, enabling you to position both brake levers at equal distance from the grip for better ergonomics. Its lightweight aluminium dome comes in three anodised colours. The bell's hammer is shaped around the GoMan. This playful character is the signature of all GO products. The GoBell is the first in a series of unique and original products designed to enhance your mobility experience. We call these Mobility Tools.