WIDE CUBE is an advanced, high-tech mobile phone that has been integrated with multimedia devices such as DMB (Digital Multimedia Broadcasting), MP3 and games. WIDE CUBE was designed to provide greater ease-of-use in innovative functions. The overall design purpose of WIDE CUBE is to emphasize sophistication and luxury. A 2-megapixel camera is located in front and a sub-LCD in back, allowing the user to take pictures like an actual camera without flipping open the phone. Above all, users can twist the main display up to 90 degrees, so when the main screen is positioned laterally, the two hidden speakers, DMB, MOD, and game buttons are revealed to optimize multimedia functionality. Thanks to a spinning jog dial, users can retrieve files and information quickly and efficiently.