With its Blue Star machining centre Hüller Hille, the premium machine tool supplier, has opened the door to the CEM market segment. The designers’ objective was to communicate the brand value in this price segment – and this was achieved primarily through the product design language. The housing reflects supreme serenity underwritten by the clarity of the operating concept and expressed by the extreme operating precision of the Blue Star. The curved housing shells convey dynamism and durability. The precise shape also visualises the high level of functionality of the machining centre, further reflected in the compact dimensions and good accessibility of the maintenance areas. The close cooperation between design and engineering means the machine can be priced competitively.