The BIG-BOBBY-CAR is the most famous ride-on toy car for kids. It’s 30 years old, it’s a design classic and it’s cult. Preserve the 30-year tradition, solve problems and invent new features: this was our guideline for designing the NEW-BIG-BOBBY-CAR. The new design, developed in cooperation between crosscreative and BIG-Spielwarenfabrik, has improved production processes and ergonomics and has made the toy car more playful. The product graphics and packaging design were also developed by crosscreative.