OTIS elevator, is tailor made for Asian customers according to their special demands. Its design embodies the brand image of OTIS and caters for the demand of Asian market and cultural characteristics. its design takes full consideration of the difference of demand arising from different regions and cultures, and thus zeros in on the essence to make out more appropriate products for Asian users using different popular elements, materials and structures. The light environment, the mental feeling of the customers, the user interface and visual identity are the four important parts. we must creat a bright environment with the lamp-house hidden. The design uses a structure to make the light be rejected onto the wall and then to the whole room, thus make the light more gentle and bright. The surface of the room is made of etch mirror, which enlarge the visual room space and stave the reflection and also smooth the customers’ tense mood which provides particular care to the customers.