This is an A3-size printer designed for the modern office. It represents a simple and modern design translation of a robust and reliable machine. The semantics suggest an inviting style whose simplicity encourages the user to use it. Touch points like buttons are large and comfortable to operate. Other features like the tray extension are intuitively designed, making the printer easy to use and requiring no instructions. It has some surprising features, like the soft touch mechanism to open the ink door.