People love and hate the pure white design, a great dilemma for those who like simplicity but dislike hassles in caring. Well aware of the situation, designer has made use of soft and dirt-proof silicone rubber in the DD100 design. The new technology has made it possible to add colors to the translucent silicon rubber to create more varying combinations. Simply by making use of dual colour silicon rubber and plastics to give different lustrous and matted effects, and matching to 3 distinctly colour discs which serve as hr-min-sec pointers. Apart from charming external look, designer has also taken care of functionality of the product. A convex lens is mounted on the transparent crystal of the watch to blow up the time graduations. "Let's SPIN" is our slogon which reflects another interesting way of telling time. The DD100 silicone band may be the first "dual color" silicone watch strap produced by injection molding.