The FRAME is an extremely simple and easy-to-use camera, no matter whether the user is 70 or 7 years old. The FRAME has two main concepts to make photo taking and photo playback intuitive and natural: 1) Natural Zoom: Through “Natural Zoom”, photo taking is just like using a frame to frame the photo. What the user needs to do is to frame what he or she wants to photograph and then press the only button to store what is shown in the FRAME. 2) Natural Thumb: Through “Natural Thumb”, photo playback is just as intuitive and natural as turning over a page. When the user swings his or her hand from left to right, the FRAME will go to the next page; when the user swings his or her hand from right to left, the FRAME will go to the previous page.