As the compact digital camera market matures and it becomes more difficult to make one product stand out among others in terms of functions and performance, what matters now is developing designs that appeal to consumers’ sharpened senses. This is where we have worked hard. To put it simply, our new design, simple and rounded, may conjure up an image of a cigarette case or a business card holder – it fits snugly inside the user’s breast pocket. The mirror surface treatment may enhance the sense of satisfaction among users, making them feel as if they are holding an item of jewelry. DiMAGE X1’s superior design, based on firsthand experience, strikes a chord with sophisticated users today. From its overall surface treatment and form to the smallest details, DiMAGE X1 is a refined product. From cradle to case among other accessories, it provides total sophistication that enhances user satisfaction.