Strichpunkt developed a report under the title “We are ready” that creates a stir already just with its presentation in the “snazzy bag” and its imposing format. The design is substantially characterised by the colour “orange”, the inside surfaces were subtly finished with partially inlaid UV lacquer. The whole report generates anticipation of what is coming. But there won’t be any product illustrations until the Annual General Meeting, in the form of a book of stickers with detachable “ComBOTS”. Every reader can use it to complete their own report themselves on the appointed date. And in doing so thus complete the business model as well.