The defined objective behind the development of the new Pritt Correction Pocket Pen was to increase work precision, something which is highly significant when correcting written material and diagrams. For this reason design focussed on ergonomic optimisation and increasing comfort: the elliptical cross-section relieves the build-up of fluid pressure, and therefore ensures a more precise dosing of the correcting liquid released. This is also aided by the specially moulded areas for holding the pen, which specifically reduce its static geometry and serve as gripping areas that prevent slippage.