• “High technology with emotional design”: Compared to other technology-intensive phones with their dry, mechanical, almost clinical looks, the design approach taken here is softer, warmer and livelier – designed with emotion you might say. • The concept turns the phone’s surface into an “empty canvas” allowing the user to express their creativity and individuality by transforming and customising the display surface of this 9.9-mm slim phone with a variety of designs and pictures that come included. • “Following Nature’s flow”: The design attempts to mimic the soft, natural lines that can best be found in Nature herself rather than following harsh, man-made contours. This can best be seen in the gently-falling, orchid leaf inspired oriental design with its soft, pure lines.