Through the “Living Lounge” concept, Sony PlayStation was the only gaming platform at the Games Convention with two independent brand promotions. The different genres were highlighted explicitly and linked to each other by means of the lounge topics. Thus the games were experienced live in three dimensions. The PlayStation Portable was highlighted by stylish lounge seats above which hovered “style clouds”. With the PlayStation 2 the focus was on the individual game worlds. Sony PlayStation deliberately created a counterbalance to the hustle and bustle of the trade fair with the peaceful lounge concept.