Project title: The joy of cooking. Communicative idea: The Multiquick from Braun makes cooking easier than ever. With Multiquick everybody can cook and cooking becomes a great event. Creative goal: Bring the magic of function to life. We want domestic goddesses all over Europe to rediscover something that they’ve probably forgotten during their day-in, day-out oven routine: the joy and magic of cooking. With the Multiquick from Braun. Result: We celebrate product and food. Enjoy and celebrate the beauty and joy of cooking.