HEURECA is the new customer magazine of the HypoVereinsbank’s Wealth Management Department. In addition to pursuing the goals of building trust, communicating information and fostering customer retention, it wins out over rival publications by focusing on the interests of its readers rather than simply on banking products. The graphical concept differs from the bank’s CD and features a new approach: the format, grid, fonts and visual reproduction have all been specially developed; the photographs and illustrations have been tailored to suit the corresponding articles and are the work of several authors.