Ecopod asked BMW Group DesignworksUSA to translate their brand promise into a successful design for the first-ever aluminium can and plastic bottle compact recycler. DesignworksUSA applied their Intelligent Creativity methodology, beginning with a research phase. Next, they created a design language, translating ecopod’s brand promise into product values. The design language focused on honesty, simplicity, social responsibility, and purity. The team then applied the product values to context, developing the mechanics for this unique aluminium can and bottle can compactor.