eFlash is for presenting files without using a laptop. It connects intuitively to a projector or TV, and its integrated remote control makes it an easy to use, yet thoroughly professional system. eFlash has features like zoom, slide show and a laser pointer for easy navigation. The secret behind eFlash is its sophisticated chip design, allowing for thousands of files to be stored. We have aimed for a distinctive and organic design, designed to please the user target audience in the fields of education and business. The product is built around a simple oval, giving a rather technical product an elegant expression. The shape is cut in both ends to embrace sockets etc. The detailing matches the overall design language.